Terms & Conditions

These Terms & Conditions (“Terms”) govern your access to and use of the InforMed platform (“Platform”), operated by INFORMED HCP Ltd (“we”, “us”, “our”). By registering for, accessing, or using the Platform, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use the Platform.

1. Definitions

“Platform”

The InforMed web and mobile application, including all associated services, features, and content.

“User” / “you”

Any registered healthcare professional who accesses or uses the Platform.

“Peer Advice”

Professional opinion, guidance, or discussion shared between verified healthcare professionals through the Platform.

“Verified Professional”

A User whose identity and professional registration have been confirmed through InforMed's verification process.

“Content”

Any text, messages, queries, responses, documents, or materials submitted to or generated through the Platform.

“Regulatory Body”

Any professional regulatory authority governing a User's practice, including but not limited to the GMC, GPhC, NMC, GDC, and HCPC.

“UK GDPR”

The UK General Data Protection Regulation as retained in UK law by the European Union (Withdrawal) Act 2018, together with the Data Protection Act 2018.

2. About InforMed

InforMed is a secure, peer advice platform designed exclusively for registered healthcare professionals. The Platform provides a moderated, identity-verified environment in which clinicians, pharmacists, nurses, and other healthcare professionals may seek and offer peer-level advice, discuss clinical matters, and share professional knowledge.

InforMed is designed to serve as a structured, accountable alternative to unmoderated messaging groups and informal communication channels that lack appropriate governance frameworks. The Platform does not provide clinical services, issue prescriptions, or establish a doctor–patient relationship of any kind.

Important: InforMed is a tool to support professional discussion. It does not replace, and must not be used as a substitute for, formal clinical decision-making processes, local guidelines, Trust or ICB policies, or direct consultation with specialists through established referral pathways.

3. Eligibility & Registration

Access to InforMed is restricted to individuals who:

• Are registered with a recognised UK healthcare regulatory body (GMC, GPhC, NMC, GDC, or HCPC) or an equivalent in the UK;
• Hold a current, valid, and unsuspended registration with their Regulatory Body;
• Are aged 18 or over;
• Have successfully completed InforMed's identity and professional verification process; and
• Agree to and comply with these Terms in full.

By registering, you confirm that the information you provide is accurate, complete, and current. You are responsible for maintaining the accuracy of your registration details and must notify us promptly of any change in your professional status, including any restriction, suspension, or removal from a Regulatory Body's register.

Note: InforMed reserves the right to refuse registration or revoke access at any time where eligibility criteria are not met or where there is a concern regarding professional standing.

4. Identity Verification

All Users must complete InforMed's identity verification process before gaining full access to the Platform. This process may include:

• Verification of your registration number against the relevant Regulatory Body's public register;
• Professional NHS email address confirmation; and
• Any additional checks InforMed deems necessary to maintain platform integrity.

Verification is a continuous obligation. InforMed may conduct periodic re-verification and reserves the right to suspend access pending re-verification at any time. Providing false, misleading, or fraudulent information during verification constitutes a serious breach of these Terms and may be reported to the relevant Regulatory Body.

5. Nature of Peer Advice

All content shared on InforMed constitutes peer-to-peer professional discussion between healthcare professionals. It does not constitute formal clinical advice, specialist opinion, or a second opinion for the purposes of clinical governance. Users must understand and accept the following:

• Peer Advice shared on InforMed is the personal professional opinion of the individual User providing it, not a recommendation by INFORMED HCP Ltd;
• Peer Advice does not replace formal referral pathways, specialist consultation, or local clinical governance frameworks;
• Clinical decisions remain the sole responsibility of the treating clinician and must be made in accordance with applicable professional standards, local guidelines, and the best interests of the individual patient;
• No User should act on Peer Advice without applying independent clinical judgement appropriate to their professional role and the specific circumstances of the case; and
• InforMed does not verify the clinical accuracy of content posted by Users and makes no warranties as to its suitability for any particular purpose.

Professional accountability: Seeking or receiving advice through InforMed does not transfer clinical or professional responsibility. All Users remain fully accountable to their Regulatory Body for decisions made in professional practice.

6. User Responsibilities

As a User of InforMed, you agree to:

• Use the Platform only in your capacity as a registered healthcare professional and only for legitimate professional purposes;
• Maintain the confidentiality of your account credentials and not share access with any other individual;
• Ensure that any content you post is accurate to the best of your professional knowledge, appropriate in tone, and consistent with your professional obligations;
• Comply at all times with the standards and guidance of your Regulatory Body, including in respect of social media, online communication, and clinical conduct;
• Immediately notify InforMed if your professional registration is suspended, restricted, removed, or subject to investigation; and
• Promptly report any content you believe to be inaccurate, inappropriate, or in breach of these Terms using the Platform's reporting mechanisms.

7. Confidentiality & Patient Data

The protection of patient confidentiality is a fundamental obligation for all Users of InforMed. You must not post, upload, or otherwise share any content that:

• Contains personally identifiable patient information, including name, date of birth, NHS number, address, or any combination of data that could reasonably identify an individual;
• Contains information from which a patient could be directly or indirectly identified, even if not named explicitly;
• Includes clinical images, scan results, letters, or documents that have not been fully anonymised in accordance with NHS guidance and ICO standards; or
• Breaches your duty of confidentiality under common law, your employment contract, or the standards of your Regulatory Body.

If you wish to seek advice about a patient case, you must ensure all patient details are anonymised before submitting any query to the Platform. InforMed is not liable for any breach of patient confidentiality arising from content posted by Users.

Reminder: Disclosure of identifiable patient information without appropriate legal basis is a potential criminal offence under the Data Protection Act 2018 and may constitute serious professional misconduct.

8. Data Protection & Privacy

INFORMED HCP Ltd is committed to processing personal data in compliance with the UK GDPR and the Data Protection Act 2018. Our Privacy Policy, which forms part of these Terms, sets out in full how we collect, use, store, and protect your personal data. Key points include:

• We process your personal and professional data for the purposes of account management, identity verification, platform governance, and service improvement;
• We do not sell your personal data to third parties;
• All data is stored on servers located within the United Kingdom or the European Economic Area;
• Platform communications and stored content are encrypted in transit and at rest; and
• You have the right to access, rectify, or request erasure of your personal data, subject to any overriding legal obligations, by contacting us at admin@informedhub.uk.

By using the Platform, you acknowledge that InforMed may retain records of interactions for governance, audit, and safety monitoring purposes, and that such retention may be required to meet legal or regulatory obligations.

9. Governance & Moderation

InforMed operates a structured governance framework to ensure the safety, quality, and appropriateness of content on the Platform. This includes:

• Professional moderation: Content may be reviewed by qualified healthcare professionals appointed by InforMed as moderators;
• Automated monitoring: The Platform may use automated tools to flag content that appears to breach these Terms;
• User reporting: All Users have the ability and responsibility to report content that may be inaccurate, inappropriate, or in breach of these Terms;
• Audit trails: InforMed maintains records of platform activity to support governance, safety review, and, where necessary, referral to Regulatory Bodies; and
• Clinical escalation: Where content suggests a risk to patient safety, InforMed reserves the right to escalate concerns to the relevant Regulatory Body, NHS body, or other authority, including where this requires disclosure without User consent.

InforMed does not guarantee that all content will be reviewed or that inaccurate content will be identified and removed. Users remain personally responsible for the professional judgements they make when using or acting on Peer Advice.

10. Acceptable Use

You agree not to use the Platform to:

• Post content that is false, misleading, defamatory, abusive, discriminatory, or likely to bring the healthcare profession into disrepute;
• Solicit, advertise, or promote commercial products or services, including pharmaceutical products, devices, or private clinical services, without prior written consent from InforMed;
• Engage in any form of canvassing, recruitment, or referral for personal financial gain;
• Impersonate another individual or misrepresent your professional qualifications, role, or registration status;
• Upload or distribute malicious software, links, or content designed to compromise platform security;
• Attempt to access areas of the Platform or data to which you are not authorised; or
• Use the Platform in any way that breaches applicable law, regulatory guidance, or your professional obligations.

11. Intellectual Property

The InforMed name, logo, design, software, and all proprietary content developed by INFORMED HCP Ltd are the intellectual property of INFORMED HCP Ltd and are protected by applicable copyright, trademark, and other intellectual property laws.

By posting Content to the Platform, you grant InforMed a non-exclusive, royalty-free, worldwide licence to use, store, display, and moderate that Content for the purposes of operating and improving the Platform. You retain ownership of Content you post, provided it does not infringe the rights of third parties.

You must not reproduce, distribute, or commercially exploit any part of the Platform without our express written permission.

12. Liability & Disclaimers

To the fullest extent permitted by applicable law:

• INFORMED HCP Ltd provides the Platform on an “as is” and “as available” basis. We make no warranties, express or implied, as to the accuracy, completeness, reliability, or fitness for purpose of any content on the Platform;
• INFORMED HCP Ltd is not liable for any clinical decision made by any User on the basis of Peer Advice accessed through the Platform;
• INFORMED HCP Ltd is not liable for any loss or damage, whether direct, indirect, consequential, or otherwise, arising from your use of or reliance on the Platform or its content;
• INFORMED HCP Ltd does not accept responsibility for platform downtime, data loss, or technical failures, although we will take reasonable steps to maintain service availability; and
• Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

Important: INFORMED HCP Ltd is a platform operator, not a healthcare provider. We accept no liability for patient outcomes arising from clinical decisions made by Users, whether or not those decisions were informed by content accessed through the Platform.

13. Suspension & Termination

InforMed reserves the right to suspend or terminate your access to the Platform, without notice where necessary, in the following circumstances:

• Breach of these Terms, including breach of the Acceptable Use provisions;
• Lapse, suspension, or removal of your professional registration;
• Provision of false or fraudulent information during registration or verification;
• Conduct that, in InforMed's reasonable opinion, poses a risk to patient safety or platform integrity;
• Failure to comply with a governance or moderation decision; or
• Any legal, regulatory, or safeguarding obligation that requires termination of access.

You may terminate your account at any time by contacting us at admin@informedhub.uk. Termination does not affect any rights or obligations accrued prior to termination. Certain provisions of these Terms — including those relating to confidentiality, liability, and intellectual property — will survive termination.

14. Changes to These Terms

InforMed reserves the right to amend these Terms at any time. Where changes are material, we will provide reasonable notice via the Platform or registered email address. Your continued use of the Platform following notification of changes constitutes acceptance of the revised Terms.

We encourage all Users to review these Terms periodically. The version and effective date are displayed at the top of this document.

15. Contact & Complaints

If you have any questions about these Terms, wish to raise a concern, or wish to make a formal complaint, please contact us:

• General enquiries: admin@informedhub.uk
• Privacy & data: admin@informedhub.uk
• Governance & safeguarding: admin@informedhub.uk
• Account support: admin@informedhub.uk

We aim to respond to all enquiries within five working days. Formal complaints will be acknowledged within two working days and investigated in accordance with our Complaints Policy.

These Terms are governed by the laws of England and Wales. Any dispute arising from these Terms or your use of the Platform shall be subject to the exclusive jurisdiction of the courts of England and Wales.